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Local Boutique Spotlight

Feature Boutique: Primp Boutique

Two years ago when my son got married, his wedding was in the town of White Bear Lake, Minnesota. I had driven through White Bear but, I hadn't spent any time there. In the months leading up to his wedding, I made numerous trips there and fell in love with the town's historical architecture, that gave it it's character. The historical downtown is built up on a square of streets that now host a number of boutiques, antique shops, salons, bakeries and restaurants. It's has something for everyone! This is where I found PRIMP boutique, located on the corner of 4th Street and Banning Ave. Their promotional materials state, "cheap, chic, boutique", under their store name. As I broused their store, I would see if this was an accurate statement.

I entered through their double doors which opened to a spacious showroom. I was immediately drawn to the front table with the cute black with white polka dot ankle pants .

I walked the room, looking through each section and pulling items that I was personally drawn to. The first item I pulled was this gray tee (brand: "Standard" - $28) with the side tie. It fit to size and the angled lines were flattering. I bought it.

Next, I tried this linen navy blazer with green palm branches (brand: "Charlie Moss" - $60). The sizing was spot on. I could envision pairing it with a navy tank, distressed denim shorts and cognac leather strappy sandals. What a fun Summer statement piece!

It's June! The calendar is filled with graduation parties and weddings. PRIMP's dress selection gave fresh and fun options, ranging from this classic coral & blue striped wrap dress (brand: Skies are blue - $48) to this red vintage inspired fit and flare (brand: "618" - $52). Both, stylish and affordable.


I visited with Anna, the store manager, as I broused the store. She told me that PRIMP's White Bear Lake location was the first of their stores to launch a new plus size line. Yay! I'm always happy when stores give more stylish options in a more complete size selection. I must say, "Thank you, PRIMP!" This light weight denim jacket (brand: "Standard - $52) and pink floral A-line skirt are from this new line.


PRIMP carries accessories, too: Shoes, Jewelry, and Sunglasses.

As I ponder my impressions of shopping at the White Bear Lake PRIMP boutique, I'd discribe their product as polished bohemian. And...their moto, "Cheap . Chic . Boutique" was correct. Their prices were fantastic and their merchandise was quality and on-trend.

PRIMP has nine locations:

4766 Banning Ave, White Bear Lake, MN

4755 Chicago Ave. South, Minneapolis, MN

50 Water Street, Excelsior, MN

618 Selby Ave, St Paul, MN

100 First Ave SW, Rochester, MN

1628 W End Blvd, St Louis Park, MN

9020 Hudson Rd. #413, Woodbury, MN

520 South Front St. #500, Mankato, MN

204 S Phillips Ave, Sioux Falls, SD

Stylist: Kathy

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